Nike marked the 25th anniversary of its iconic Air Max series with the sleek-designed Air Max+ 2012. The shoe is geared toward female runners with a stride that is neutral to underpronated – one that rolls slightly outward upon heelstrike.
The latest incarnation of the Air Max series continues the tradition of the Hyperfuse upper that began with the shoe’s predecessor. Hyperfuse combines three layers in a hot-melt process that eliminates glue and stitching, creating a composite that is both lighter and stronger than if the layers were joined individually. The 2012 also carries on the series’ mesh, ventilated upper. But it adds translucent overlays and a dyed full-length Max Air unit to freshen the shoe’s aesthetics. In another aesthetic tweak, Nike moved its Swoosh logo back to the lateral (outer) side of the heel assembly. While the renowned Air Max series celebrates an anniversary, so does the Air Max+ 2012’s Waffle outsole, which turns 40. Nike co-founder Bill Bowerman cooked up the idea for the now-ubiquitous outsole over breakfast, when he spied his wife’s waffle iron and thought that a similarly studded pattern would make for great traction on a running surface.
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